"A household based in North London is looking for an extraordinary and skilled educator to assist their youngest child on his initial journey to growing into an British gentleman."
When reading this advertisement, you might naturally miss the wording "first-steps" as just an expression.
However, it could be the most important part of this unique position posting, as it seeks to hire a mentor for a 12-month-old.
Numerous of applications have already been sent in since the anonymous family posted their search for the £180,000 per year tutor, who needs to be "an exceptional individual".
In recent few weeks, the advert has attracted interest throughout the press, with many wondering why?
Innovative Idea
The CEO, CEO and founder of a global tutoring firm, which is supporting the family in their hunt, stated that notwithstanding initial skepticism, he found the concept "visionary", and "progressive".
When he spoke with the family, he said they recognized the unusual aspect of their requirement, and how immature their son is.
Nevertheless, they explained that they "didn't want to wait any longer" to get a tutor, as they had held off until their elder sibling was five, and by that stage "cultural bias had already become established".
But what does the family indicate by "cultural bias"?
It's "all-encompassing", he answered. "The way you eat, the way you speak".
He explained the elder child had adopted "very nuanced, non-verbal cues" from the family, and had taken on their cultural habits. The family explained to him they hoped to prevent the same situation to repeat itself with their infant.
The strategy: To engage a UK tutor, who should speak with RP, to shape the baby from day one.
Subtle Influence
"Much of the education at the outset here is kind of absorbed naturally," explained the CEO.
It's by means of this subtle influence that the family are hoping the child will adopt the UK customs they wish to impart.
Adam noted the tutor must be somebody who attended "prestigious academies – the same kinds of schools as the family aspire to send their son to".
"The instructor simply needs to be the right kind of person, they'll be carrying out things they aren't even aware they're doing, just naturally," he said.
Money No Object
The family informed the expert the successful candidate should ideally also have understanding of or passion in riding, winter sports, artistic pursuits and instrumental training so as to inspire the child in a diverse set of interests.
Additionally though, he said the family hoped the tutor to sign up the child on a selection of courses so the child would be "equestrian training and starting an musical instrument by the time they are approximately three years old".
In the family's minds, helping their son develop into a "UK sophisticate" will bring about achievement and create opportunities.
"Considering the advantages and disadvantages of that, because it's undoubtedly a social class indicator," he notes.
But, in spite of all this tutelage in "UK identity", could the child pick up so-called cultural influence from the international family he resides with regardless?
"Yes", answered Adam. "They understand this could fail, but they've merely embraced the view of, 'we should try and we should start as quickly as we can', because the cost of it is not relevant," he explained.
Overly Optimistic
There are some in the private teaching field who express these concerns.
Peter Cui, CEO and founder of a tutoring service, who provides personal educators, wrote that "the journey of becoming bicultural, or indeed, becoming oneself, is something that must be grown into, not designed."
Peter noted that he had moved from the Far East to the UK at the period of childhood, and had been brought up understanding and living both cultures. He continued to study at a prestigious UK institution.
"The notion that a single person can act as a living vessel of English culture, an individual who can somehow impart the attributes of a British gentleman onto a infant child, appears naive and unfeasible," he commented.
"Based on my background, engaging a distinctly English tutor from babyhood will will not instantly create the result they want.
"I wasn't provided with that kind of mentor, and however I have been lucky enough to live numerous of the situations they aspire for their son."
He continued: "The truth is, self-identity cannot be dictated from the outside; it must be selected, and it must come from within."
Buying Britishness
Of course, English culture is something the CEO thinks can be taught – and sold.
"In my view the fact that the world regards us in this respect is something that we should be cherishing|valuing|appreciating
