The platform is rolling out a new feature that enables them to lessen the quantity of AI-made media appearing in their feeds. This initiative comes as the service announced that it currently hosts in excess of 1 bn content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a global release. This advancement aligns with a rise in content created by AI, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A considerable share of this material is considered “AI slop”, a label for substandard, bulk-generated content that is frequently nonsensical or surreal.
Our research shows that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we aim to offer the community the option to increase or decrease of that, depending on their own choices,” said a platform representative.
Scale of AI Content
TikTok shared that there are presently 1.3 billion videos on its app labeled as artificially created. Overall, more than 100 mn videos are added to the app daily, making AI-generated material a minor portion of its overall inventory.
User Control Features
Members will be capable of decrease or raise the amount of AI-generated videos they see by using the topic control option in the application and picking the AI content topic. Other topics that are already be modified under the filter include news, clothing, cosmetics, and dance.
Platform Guidelines
Its rules mandate creators to identify “realistic” AI-made content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be taken down under its community policies.
In addition, the service will from now on apply an AI-generated label to content created with its own AI tools, or detected by an cross-platform project for recognizing artificial media. This step is aimed to deter users from trying to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore launching a $2 million awareness program for professionals and institutions to produce educational content about ethical AI use. This program will support charitable organizations dedicated to training computer science.
Moderation Strategy
The video-sharing app has supported its safety measures, amid controversy over intentions to make redundant a large number of review team members in Britain. The company is planning to reduce a significant number of roles in its content moderation team in the UK capital, with labor groups and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official explained that human moderation would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it has to be seen by humans. TikTok reported a notable drop in explicit and harmful content handled by human moderators over the past year due to the use of its AI tools.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is why a lot of the machine support is really helping us work at speed.”
